Today companies not only want to focus on profitability but also create a positive social impact. With consumers identifying strongly with brands that are committed to the greater good, profitability and positive social impact have become intertwined.In this episode, we speak to Rebekah Bastian, CEO, and Co-Founder of OwnTrail and an award-winning writer, who is a strong advocate of such an approach to company building. We talk about:Rebekah’s journey from Product Manager to VP of Product at ZillowHer new venture OwnTrail and the problem they’re looking to solveThe benefits that diversity and inclusion bring to a startupThe need for ‘tech mafias’ to refresh their networksHow founders can track diversity and inclusion initiativesBuilding OwnTrail and how Rebekah approaches hiring  Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, and activity capture) by joining the Freshworks for Startups program. Click here to check eligibility.About the GuestRebekah Bastian is an entrepreneur, award-winning writer, tech executive, and mentor. She is the CEO & Co-founder of OwnTrail and was previously vice president of product and vice president of community and culture at Zillow. Rebekah is the author of Blaze Your Own Trail, is a contributor to Forbes, and is a frequent speaker on social impact, career navigation, and building AuthenTech companies.Sign up for regular updates from The Orbit Shift Podcast.The Orbit Shift Podcast is powered by Freshworks Inc, a global SaaS company headquartered in San Mateo, California. If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian