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Call deliverability unplugged: Data, dials, and the art of optimization

Zoho CRM Podcast

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Episode  ·  26:29  ·  Jan 16, 2026

About

Chris Sorensen, CEO of Phoneburner, elaborates on how businesses can turn cold calls into a sales win. We discuss best practices to improve call deliverability, how to avoid being marked as spam, and the ultimate pitch for cold calls. Tune in to learn more!Know more about Zoho CRM’s integration with Phoneburner here.Follow us on Instagram @zoho_crm for the latest updates.Got questions? Write to us at: zohocrmpodcast@zohocorp.comCheck out past episodes on our bulletin page.

26m 29s  ·  Jan 16, 2026

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