Matthew Sniff is the Founder and Chief Product Officer at Map My Customers talks about how businesses can boost CRM adoption with field sales reps. Matthew elaborates on the advantages of logging activities by sales reps and how companies can make CRM updates feel less like a chore to their employees. Tune in to learn more!Learn more about Zoho CRM’s integration with MapMyCustomers here.Follow us on Instagram @zoho_crm for the latest updates.Got questions? Write to us at : zohocrmpodcast@zohocorp.comCheck out past episodes on our bulletin page.