Featured Article · Music & Culture



Diversity & Inclusion, Everyday: Launching Saavn’s Diversity & Inclusion Council

Music & Culture · Mar 20, ’18 · Hiba Irshad, Artist Relations

“It isn’t enough to simply talk about equality, one must believe in it and it isn’t enough to simply believe in it. One must work at it.” – Meghan Markle, International Women’s Day 2015, United Nations We’re proud to announce the launch of Saavn’s Diversity & Inclusion Council. Why now? As a leading media company,…

Building an Entity Extraction Layer for Semantic Search

Engineering · Mar 20, ’18 · Lekha Muraleedharan, Senior Software Engineer - Search Relevance

At Saavn, search is the entry point to 36 million songs across hundreds of languages. In fact, over a quarter of our streams start from a search. Our listeners search for music in unique ways apart from the obvious queries containing just song names, or artist names. The other day a listener queried “old hindi…

One microphone to millions of headphones

Music & Culture · Mar 7, ’18 · Akhila Shankar, Associate Director - Brand & Communications

Saavn & Homegrown present #SaavnHGFlex, India’s first nation-wide digital rapper hunt!     In a country of 1.3 billion people, who collectively speak (at least!) 22 languages, there’s plenty to be said. There’s so much to talk about, so many voices to be heard — each with a different point of view. What’s important, and what’s…

Celebrate Holi with our colorful Mix playlists!

Music & Culture · Mar 2, ’18 · Shrey Sahjwani & Tanisa Sanghvi

To us, Holi is as much about music as it is about colors. Songs like Rang Barse, Balam Pichkari, and Holi Khele Raghuveera have become staples for every Holi party. When we hear these Holi classics play at any other time of the year, we’re instantly transported back to our fondest Holi memories. This Holi, we’ve…

Your VH1 Supersonic Checklist is Here

Music & Culture · Feb 1, ’18 · Akhila Shankar, Associate Director - Brand & Communications

Sean Paul, Incubus, Major Lazer, Dillon Francis – there is more than one reason to make your way to VH1 Supersonic in Pune this February. While you plan your weekend, here’s your cheat sheet to having the complete festival experience. Artists you must catch With 80+ artists spanning across rock, pop, electronic and hip-hop over…

Magnetic Fields: The Magic of Contrast

Music & Culture · Jan 29, ’18 · Kunal Bambawale, Manager - Social and Digital Content

The magic of Magnetic Fields Festival of Contemporary Music and Arts is the magic of contrast— the contrast between ancient and modern, between timeless and contemporary. Alsisar Mahal, the Rajasthani palace that hosts the festival, is timeless — a living relic of an ancient kingdom. The festival itself — this temporary gathering of artists and musical connoisseurs…

See, and be seen – Introducing: Artist Insights

Data, Music & Culture · Jan 16, ’18 · Priya Singh, Product Manager - Data

As music makers and music lovers, you’ve probably noticed the seemingly unending stream (no pun intended) of new artists and music. The truth is, the music you do notice barely skims the surface of all the music currently out there in the world. The industry has become increasingly competitive, with artists finding it difficult to…

How EVC brought together Trance, Tropical House and Bollywood

Music & Culture · Jan 12, ’18 · Pratik Shetty, Senior Associate - Brand & Communications

In 2017 Enchanted Valley Carnival found its new home in Mumbai and the Tribe welcomed this move with open arms. The 2 day multi genre festival promised to showcase the best of Trance, House and Bollywood and it definitely didn’t let us down! Here’s our round up of the 2-day city festival: Day 1 Day…

5 reasons why we loved Echoes of Earth music festival

Music & Culture · Dec 21, ’17 · Akhila Shankar, Associate Director - Brand & Communications

The Programming  The festival programming was hands down the most rememberable part of the echoes experience. The festival’s diverse programming showcased an array of Indian and International artists across many genres. From Kurla Khan’s folk melodies to Sid Vashi’s unique live electronic sounds to Hilight Tribes energy, there was enough to discover for any kind of festival…