How the Battle for the Indian Streaming Market Will Heat Up in 2019
Jan 2, ’19
"It is absolutely a game changer," said Paramdeep Singh, co-founder and executive vice chairman at JioSaavn, told Billboard over a Skype call recently. "We are anticipating that we'll add tens of millions of new users on top of the existing base of Saavn and JioMusic every month. Right now, we're projecting north of 100 million monthly active users on JioSaavn at the end of Q1. We're planning to leverage the growth of the Jio network, and their ecosystem at large, to be able to drive a lot of these users."