To grow online, the highest-leverage decision isn’t to make more content. It’s engineering content that multiplies across platforms, people, pipelines.Distribution can’t be an afterthought, by any stretch. It is the strategy. Rule of thumb – 80:20, distro:creation.99% of brands have it flip-flopped.____________________________________ , , ____________________________________➤ Follow me on Instagram: https://www.instagram.com/officialmbecker➤ Connect with me on LinkedIn: https://www.linkedin.com/in/mjbecker____________________________________➤ Get my book CONTENT CAPITALIST: https://t.ly/KDZAS➤ Get my book ORDER OF THE INFINITE: https://a.co/d/7yaVPcq➤ Enroll in my eLearning course for content entrepreneurs: https://michaelbecker.org/courses/content-capitalist-academy/____________________________________⭐ Turn on notifs to get pinged when I publish➕ Follow/Subscribe-- Thank you for listening, and namaste! -- Hosted on Acast. See acast.com/privacy for more information.