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Why strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15]

Marketing with Vani

Episode   ·  6 Plays

Episode  ·  6 Plays  ·  39:08  ·  Apr 14, 2022

About

In this mobile-first world, one must include YouTube in the marketing plan.But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.

39m 8s  ·  Apr 14, 2022

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