
Why strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15]
Episode · 6 Plays
Episode · 6 Plays · 39:08 · Apr 14, 2022
About
In this mobile-first world, one must include YouTube in the marketing plan.But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.
39m 8s · Apr 14, 2022
© 2022 Captivate Audio Ltd. (OG)