In this week's episode of Ongoing Mastery: Presenting & Speaking, Kirsten talks with Michael Coleman of ColeCut Sound about his career in radio marketing, his new book, and changing the advertising paradigm. Our favorite moments::<01:52> A good marketing ad is a good conversation<07:03> Advertising is information but it has to be engaging<08:45> The audience’s discovery is more important than what you’re telling them<10:39> Effective sounds has to be visual in an audio-only ad<12:08> We are all our own brand<15:58> Empathy is understanding the other’s needs without talking about it<20:01> We live in a mess age, an over-communicated societyIf you enjoyed this conversation about changing careers and new perspectives, check out Season 1, Episode 6: Interview: Ryan Spence, From Big Law to Speaker & Author. The link is in the show notes.Rourke Training’s webpage: https://www.rourketraining.com/Ongoing Mastery: Presenting & Speaking page: https://ongoing-mastery.captivate.fm/RSS feed: https://feeds.captivate.fm/ongoing-mastery/Read a transcript of this episode: https://share.descript.com/view/njU58k9qH3sFor the video version of this episode: https://youtu.be/VxWrU5SJ5kgColeCutSound on InstagramMichael Coleman on FacebookMichael Coleman's LinkedIn profileTony Pisanelli's book: The Phoenix Career PrinciplesMichael Coleman's book: A Better Message (in a Mess-Age)ColeCutSoundS1 Ep 6: Ongoing Mastery: Presenting & Speaking - Interview: Ryan Spence, From Big Law to Speaker & AuthorLinkedIn: https://www.linkedin.com/in/kirstenrourke/Looking for a kick-ass speaking group? Use our affiliate link to join Innovation Women: https://bit.ly/innovationwomen