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Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob

Think with Google Firestarters

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Episode  ·  44:52  ·  Dec 3, 2024

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The old rules of creativity are dead. Are you adapting fast enough? Sue Unerman and Kathryn Jacob, co-authors of "A Year of Creativity", reveal why "lazy" time fosters the most innovative ideas and how to break free from your industry's echo chamber to cultivate truly original thinking. Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

44m 52s  ·  Dec 3, 2024

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