If you want to connect with other CEOs who are grappling with co-founder conflict, come join Limitless.ceoWhy do 65% of startups fail?It’s not a lack of funding. It’s not product-market fit. Matt Jones, psychologist, coach, and author of The Co-Founder Effect, says the number one killer of startups is co-founder conflict.In this episode of The Startup CEO Show, I sit down with Matt to unpack why co-founder relationships make or break companies and what founders can do to prevent disaster. We explore the hidden reasons co-founders clash, why alignment and values matter more than strategy or capital, and the practical frameworks Matt uses to save partnerships before they implode.Whether you’re choosing a co-founder, scaling through Series B, or already feeling the strain, you’ll learn how to protect your partnership and your company’s future.Dr. Matthew Jones-Book The Cofounder Effect: How to Diagnose, Fix, and Scale Healthy Communication for Startup SuccessConnect with me:My website: https://limitless.ceo/Linkedin:https://www.linkedin.com/in/themarkmacleod/Instagram: https://www.instagram.com/markmacleodcoach/Subscribe to Mark MacLeod for The Startup CEO Show Podcast, actionable insights, coaching, and strategy for CEOS.https://www.youtube.com/@MarkMacLeod-CEOCoach?sub_confirmation=1