A clip from an upcoming episode on marketing globally from APAC. You'll hear from HY Teo, a marketer at an international crypto startup and how they handle all the personas and use cases that make up their target audience.In this clip:Dynamics of different regions, like Latam vs EuropeKnowing incentive levers for each regionGeo-based, JTBD-based personasConnect with HY on LinkedInConnect with David Fallarme