In this week's episode of Ongoing Mastery: Presenting & Speaking, Kirsten and Kellie talk about Kirsten’s experience at the Black Hat cybersecurity conference, why so many vendors on the convention floor missed the point, and the one that really blew her away. Find out why cybersecurity folks are Kirsten’s people.Our favorite moments:(02:21) Kirsten’s expectations vs her experience at Black Hat(05:27) Stunt marketing that didn’t land(07:01) Missing the point, which is to develop relationships(07:11) Really bad booth choice #1: heckling passersby(08:44) Really bad booth choice #2: sound design that muffles the speaker(09:54) Troubleshooting solutions on the convention floor(11:04) Treating relationship-building like a transaction(12:56) Kirsten listens & adapts her message in the moment(15:24) Everything that Kirsten’s favorite booth did right(18:22) Kirsten’s takeaway(18:40) Kellie’s takeawayIf you enjoyed this conversation about Kirsten's experience at Black Hat, check out Season 1, Episode 4: NSA Influence2022: Notes from a First-Time Attendee. The link is in the show notes.Rourke Training’s webpage: https://www.rourketraining.com/Ongoing Mastery: Presenting & Speaking page: https://ongoing-mastery.captivate.fm/RSS feed: https://feeds.captivate.fm/ongoing-mastery/Read a transcript of this episode:  https://share.descript.com/view/lCrBFYlx03hFor the video version of this episode: https://youtu.be/AK_WUSmPaNsHUMAN Security, whose booth at Black Hat looked like a comic book shop"Spray and Pray" Marketing is DeadCharlie Brown's teacher's voiceJake Williams, IANS Faculty | Leading Cybersecurity ExpertSplunk, a cybersecurity company, on LinkedInRock 'Em Sock 'Em Robots - WikipediaStunt Marketing | Deviate LabsCyberPod World on LinkedInArisia. "New England’s Largest, Most Diverse Sci-Fi & Fantasy Convention"Boskone, New England Science Fiction AssociationWhat's it Like at Hacker Summer Camp? | CNETSpaghetti Western - TV TropesClint Eastwood's movie career | imdb.comBlack Hat | HomeBlack hat (computer security) - WikipediaBlack and white hat symbolism in film - WikipediaThe Society for Creative...