Why are you planning to host a virtual event? What do you hope to accomplish? Who are you hoping to reach?   While most of us might quickly answer something like sales or leads, that's too superficial of an answer to be meaningful. You can run ads to get leads. You can hire SDRs to generate sales. Why a virtual event?   What, specifically, do you want?   This is an important thought exercise that I walk my clients through, sometimes taking an hour or more just to pull this apart, because it's a critical first step toward assembling a successful virtual event strategy.   Transcript & Notes: https://www.thesocialmediahat.com/blog/virtual-event-strategy-your-why-is-why-youre-unfocused/