Join Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, and our host, Claes Peyron, Managing Director Nordics, UK&I at Universum, as they delve into the art of attracting Generation Z talent.Maya candidly shares Coca-Cola HBC's journey in launching an international leadership trainee program in 2023, aimed at bringing in high-potential Gen Z talents. Through this discussion, she highlights the challenges faced, lessons learned, and the success achieved.In a competitive market for Gen Z talent, it's crucial to find unique ways to stand out. Maya gives us three key tips for employers to make their Employer Brand truly stand out and resonate with Generation Z job seekers.Tune in to this honest and insightful episode! Hosted on Acast. See acast.com/privacy for more information.