In the music industry, everything you do with your songs revolves around copyright, and the effective exploitation of your copyright. One of the ways to exploit that copyright is to have your music synced to films and TV shows and ads. In this conversation with Music Supervisor, Tyler McLoughlan, we break down the key concepts of music copyright, sync, and how songwriters can make the most of this space.Timestamp:3:51 - Explaining Copyright and Its Importance8:26 - The Role and Function of Sync Agents and Supervisors16:00 - Practical Advice for Songwriters and Artists in Sync30:52 - Discussion on Lyrics and Visuals32:44 - Genre and Sync Opportunities35:45 - Common Themes in Advertising and Sync Opportunities44:46 - Pitching Strategies1:00:38 -Sync and Money Discussion1:01:05 - Advertising Revenue1:01:34 -Sync Money and Ownership Rights1:03:21 - Information Sources for Ownership1:04:12 - Sync Agents and Copyright UnderstandingAbout Tyler: On her return from London as a music license broker with Ricall, Tyler McLoughlan founded The Sound Pound in 2011, a Brisbane business specialising in music supervision, clearances and composition across advertising, film and TV. She has worked on projects including music supervision for Billabong, Lunatics (Netflix), Robbie Hood, Bananas (SBS), Retrograde, Content (ABC), and advertising campaigns for Telfast, TAFE, Tourism & Events Queensland, Destination Gold Coast, RACQ and The Natural Confectionary Company. As an artist manager, Tyler looks after the international career of tropical roots artist Bobby Alu. Contact Tyler : WebsiteSong Credit (excerpt): “Holiday Home” written by Francesca de Valence.Find out more and contact us at I Heart Songwriting Club & Francesca de Valence.Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. Don’t struggle to write your next album - write an album a year with ease! Watch our Free Songwriting Masterclass. Get songwriting insights from I Heart Songwriting Club: Instagram / Facebook / YouTubeBe inspired by Francesca on socials: YouTube / Facebook / InstagramTheme song: “Put One Foot In Front Of The Other One” music and lyrics by Francesca de Valence If you love this episode, please subscribe, leave a review and tell everyone you know about The Magic of Songwriting.