Strategic pricing is a growth lever, not a calculation. Companies that align price with customer value typically see 15-25% revenue growth in year one. Key Pricing Psychology: The 3-Tier Model: Used by 70% of B2B SaaS companies, this model leverages psychology. The premium tier makes the middle tier (where most profit is captured) look like the "reasonable" choice. Persona-Based Pricing: Design pricing around the customer's jobs-to-be-done rather than linearly scaling features. Dan Balcauski - https://www.producttranquility.com/