What if sales weren't about fixing problems but enhancing what already works? In this episode of Expert Inside Interview, host John Golden explores satisfaction selling with Dr. Joseph Riggio and Henrik Wenøe—two experts who believe the key to successful selling is focusing on customer desires, not just needs. What You'll Learn: ✔ How satisfaction selling creates win-win sales experiences ✔ Why understanding subjective value makes all the difference ✔ How Pipeliner CRM helps sales teams build stronger, lasting relationships If you're ready to transform the way you sell, listen now and start selling with impact!