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TMR 2021:Reader Support- Abhinandan Sekhri, Deborah Augustin, Benjamin Toff and Sheena Bhalla

The Media Rumble podcast

Episode   ·  3 Plays

Episode  ·  3 Plays  ·  48:06  ·  Nov 3, 2021


The session "Reader Support: Challenges and Lessons" was moderated by Abhinandan Sekhri, co-founder of Newslaundry. The panel comprised Deborah Augustin, member engagement coordinator at New Naratif; Benjamin Toff, researcher at the Reuters Institute; and Sheena Bhalla, data and innovation strategy lead at Google News.The session began with a discussion on a recent study by the Reuters Institute on "listening to what trust in the news means to users". Deborah highlighted her experience working in the Southeast Asian media space and the audience response to paying for the news they consume. Sheena explained strategies on how media platforms can engage with readers at three stages. The panel also discussed the benefits of being a small-scale digital platform, and the possible links between political ideology and media consumption.Timecodes0:00 to 0:46 - Introduction0:46 to 7:29 - Reuter report on ‘Listening to what trust in news means to users’7:29 to 18:24 - Experience on subscription models in South Asia18:24 to 27:16 - Google News’ findings on audience response in different countries27:16 to 31:15 - Benjamin’s tips for subscription-based newsrooms31:15 to 35:09 - Findings based on audience research35:09 to 38:49 - Link between political affiliation and news consumption38:49 to 42:38 - Methodology to conduct audience research42:38 to 46:24 - Competition between digital natives and legacy media going digital46:24 to 47:51 - Concluding Remarks Hosted on Acast. See acast.com/privacy for more information.

48m 6s  ·  Nov 3, 2021

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