In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Aleric Heck, founder and CEO of Ad Outreach, a YouTube advertising and consulting company that has helped clients generate over $300 million in revenue. Starting his entrepreneurial journey at just 12 years old with YouTube app reviews, Aleric built the largest app review channel with 600K+ subscribers and now runs an 8-figure company that's appeared on the Inc 5000 three years running, hitting #60 in 2022. Key Takeaways Document your journey: Implement a video-first strategy from day one to showcase expertise and build authentic founder stories that resonate with audiences Focus on intent-driven traffic: YouTube users are actively learning versus mindlessly scrolling, creating higher-quality leads for service-based businesses Hook, educate, call to action: Structure YouTube ads with compelling hooks, genuine educational value, and clear calls to action—avoid the mistake of skipping education Target with precision: Use Google's custom audience builder for search terms, URL affinity targeting for competitor sites, and household income filters for B2B offerings Quality over quantity leads: Expect slightly higher upfront costs per lead but significantly better conversion rates and ROI on the backend Leverage the content flywheel: Combine organic content with paid ads to create a self-reinforcing system where ads drive content consumption and content drives ad retargeting Test hooks, not full creatives: Unlike Meta's constant creative refresh needs, YouTube ads have longer lifecycles—focus on testing different opening hooks while maintaining core educational content Don't sleep on retargeting: Target website visitors, YouTube channel viewers, and video engagers with lower-budget campaigns for maximum efficiency Aleric Heck - Ad Outreach Website: https://aleric.com/ LinkedIn: https://www.linkedin.com/in/alericheck/ Instagram: https://www.instagram.com/alericheck/ YouTube: https://www.youtube.com/@AlericHeckYT Free Gift Mentioned: https://adoutreach.com/gift (YouTube Ad Strategy PDF) Book: Video Authority book at https://adoutreach.com/video-authority-booklist/ AI Targeting Tool: https://keywordsearch.com (5-day free trial) Zachary Bernard – We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ Personal site: https://zacharybernard.com/ Podcast: The Entrepreneur's Logbook Want press/podcast/TV features? Visit wefeatureyou.com Chapters (00:00:00) - The Entrepreneur's Doc Book Podcast(00:00:39) - How to Reach the Right People on YouTube(00:01:58) - Starting Over: The Journey on Video(00:03:24) - How to grow your business with YouTube Ad(00:03:54) - How to Build a Lead on YouTube vs. Meta(00:09:37) - Facebook vs. YouTube: Cost per Lead and(00:10:35) - How to Integrate Facebook and YouTube Ad(00:14:05) - Why YouTube Ad Costs More Than Facebook Ad Costs(00:15:55) - How to Target People on YouTube Ads(00:22:52) - How to Run a YouTube Ad(00:25:10) - YouTube Ad Strategy