In this podcast, John Golden interviews Ruben Dua, CEO of Dub, a video sales platform, about the role of video in sales. Ruben highlights human connection and authenticity in sales and marketing and how video can help firms scale and thrive without additional inputs. He also highlights the difficulty of getting emails in front of prospects and getting them to respond, suggesting omnichannel and personal relationships. Finally, Ruben recommends Dub for giving prospects basic video messages and improving results.