Today, we're cutting through the noise and getting straight to a sales strategy that actually works. We're joined by Katie Nelson, a sales veteran who has helped countless businesses—and her own—achieve extraordinary results by doing one thing differently: niching down. Katie shares her step-by-step framework for success. You'll learn how to move past the myth of the broad pipeline and get granular with your targeting. She'll provide actionable advice on identifying your ideal clients, speaking their specific language, and aligning your sales and marketing efforts for maximum impact.