Ekaterina Walter talks about the themes of her book The Laws of Brand Storytelling. As one commentator put it, "Filled with valuable insights, tools, and frameworks, The Laws of Brand Storytellilng is sassy, strategic, and chock-full of great brand stories!" The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Customer-Catalyst-Sustainable-Business-Economy/dp/1119575087/ Hosted on Acast. See acast.com/privacy for more information.