Join John Golden in an engaging discussion with Kasper, founder of a company specializing in building in-house marketing capabilities. They dive deep into the advantages of in-house marketing over traditional agencies, including enhanced brand consistency and agility. Kasper outlines actionable steps for assessing spending, defining key roles, and establishing a clear brand voice. The episode highlights the role of AI in streamlining marketing tasks and optimizing campaigns. For businesses ready to transition to an in-house model, this episode offers valuable insights and strategies to enhance marketing.