If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ women, Aarti shares her experiences and insights. This episode is a practical guide to creating a community and making it a win-win for the brand and the consumer! Listen to the podcast to learn about:-12:51 -  Role of human touch Vs technology15:41 - Rules within community20:55 - Creating safe spaces for members23:16 - Focusing on the well-being of coaches27:32 - Role of tech in managing large communities Click here to read the text version of the episodeEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.