LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.You’ll learn:Why LinkedIn strategy must align with real marketing fundamentalsHow brand and relevance drive better B2B outcomes on LinkedInWhat role LinkedIn should play in your wider marketing mixHow to prepare your LinkedIn marketing for 2026 with confidenceIf you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next.Key moments in this episode - 00:00 – The B2B Marketing Reset for 202602:15 – Why AI Is Hurting LinkedIn Strategy09:30 – Bringing Brand Back to LinkedIn16:10 – Rethinking LinkedIn’s Role in B2B Marketing21:40 – Aligning Marketing Strategy and LinkedIn26:40 – How to Prepare Your LinkedIn Strategy for 202630:15 – Final Advice for B2B MarketersConnect with Bec Chappell on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3#b2bmarketing #linkedin #linkedinmarketing