AI is revolutionizing how we create, market, and monetize media, but it’s alsorewriting the rules on trust, consent, and data governance. In this captivating episode ofAudience Architect, host Amanda Landsaw, of EndeavorB2B, is joined by Bettina L. Lippisch ofOmeda and Karl Herbert Grabbi of Credo AI to explore what trustworthy AI looks like in practice.From demystifying GenAI and agentic AI to navigating risks, frameworks, and organizationalaccountability, we unpack how leaders and employees can harness AI’s power without losingsight of ethics, compliance, or value. Whether you’re building smarter campaigns or smarterproducts, this is your roadmap to impactful, yet responsible AI use. Hosted on Acast. See acast.com/privacy for more information.