In this episode, we’re taking you behind the scenes of our latest project.We explain what an ident is (those quick sponsor clips before a TV show), why they’re harder to make than they look, and how we managed to tell a mini story in just five to ten seconds.This was also our first time working closely together on set, and it came with tight deadlines, strict rules, and a few creative challenges.If you're curious about the real work that goes into high-profile content like this, tune in! Here are the highlights(05:07) Building the demographic(10:16) James Patterson(17:48) Working with tight deadlines(21:14) What is a “Video Village”?(27:00) Having a short timeframe(30:00) Keeping it funThe James Patterson Sponsorship Press Release:https://lbbonline.com/news/Penguin-Random-House-Sky-James-Patterson-True-Crimehttps://sponsorship.org/havas-play-launches-penguin-random-houses-first-tv-channel-sponsorship-for-james-patterson-on-sky-crime-investigation/https://www.marketing-beat.co.uk/2025/07/03/penguin-james-patterson/Link to view the idents:https://www.youtube.com/playlist?list=PL77Ov6f56vL0GbSz5RW8K17Gb9yfNxBKSConnect with us here:Website: www.gunpowderhouse.co.uk Instagram: www.instagram.com/cinematicalchemypodcastwww.instagram.com/gunpowderhousewww.instagram.com/srishqwww.instagram.com/amberlillianpayneLinkedIn:Gunpowder House LinkedInSrishti LinkedInAmber LinkedInThis Podcast is proudly produced by Wavemakers Audio