In this episode, we explore the frontiers of multimodal AI with Richard Whitcomb, CTO of Osmo, a company pioneering AI technology that understands and generates scents.Richard, a former engineer at Twitter, Spotify, and Nvidia, delves into the intricacies of teaching machines to smell, explaining the challenges and breakthroughs in digitizing smell and chemical sensing.From designing personalized fragrances and mosquito repellents to detecting counterfeit items and diseases, Osmo's advancements promise a fascinating future where AI seamlessly integrates with our physical and chemical world.The discussion also highlights potential applications in robotics, health, and daily life, envisioning a platform where sensors can identify and recreate smells easily.--Key Moments:00:56 The Journey to Digitizing Smell03:15 Challenges in Teaching AI to Smell06:13 Generative AI and Fragrance Creation08:34 Osmo Studio: Custom Fragrance Creation12:34 Beyond Fragrances: Mosquito Repellent and More16:17 Counterfeit Detection Using Scent18:49 Future Applications and Vision--Key Links:OsmoConnect with Richard on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. Try it now at https://hatchworks.com/ai-opportunity-finder/