Every copywriter dreams of a business that markets itself. Where you, as the writer, spend your days elbow-deep in VOC research, wireframes or email sequences, with your ideal clients forming an orderly queue to be the next to benefit from your words and insights. But if you want to get to that point, you need to build your referral system first.&#160;In this special implementation episode of the Tried It podcast, brand voice expert Justin Blackman returns to discuss The Referral Engine with regular hosts Sarah and Nicole. Each copywriter recaps the three goals they set themselves to experiment with from the book and shares the details of how they got on. Justin talks messaging clarity and Sarah shares how author of The Referral Engine John Jantsch helped her achieve one of her implementation goals. And Nicole’s finally launched her new website!This is the last book in the second season of the Tried It podcast, but it’s not quite the end of the season yet. Stick around for next week’s end-of-season wrap-up and debrief, featuring Sarah and Nicole discussing how the season was for them and the changes they’ve seen in their businesses. And if you want more Tried It in your life after the season is over, check out the Tried It Membership!&#160;Timestamps[0:30] Welcome back to the Tried It Podcast, Justin![1:40] Nicole gives a quick summary of The Referral Engine, in case you missed the last episode[3:30] “Some of the stuff just didn’t work the way I wanted it to”: Justin’s experience of applying lessons from The Referral Engine[6:30] Justin recaps his three implementation points[8:15] Sometimes, the implementation phase makes you realise what’s not working in your business[10:15] Using referrals to grow inbound leads - as long as you’re happy to play the long game[14:40] How to nail your copywriting talkable difference[18:10] What AI’s missing when you use it to write your copy&#160;&#160;[21:00] Is Justin going to use the principles of The Referral Engine going forward?[23:25] Should you pay someone who refers you a new client?&#160;&#160;[24:30] Whoop whoop! Nicole’s launched her new website![27:45] Integrating referrals into your client onboarding process&#160;[28:25] “Not every referral is the right referral”: What happens when people don’t understand your business[29:55] Sarah’s most successful implementation point, with a little help from John Jantsch&#160;&#160;[34:05] Starting a new project and navigating the graphic design maze[37:50] Sarah’s last implementation point: Asking for a referral out loud, from a human being&#160;[41:00] What kind of copywriter would benefit from reading The Referral Engine?&#160;&#160;[44:00] Looking for sustainable growth for your copywriting business? Try out the Tried It membership!Links and Resources Related To This EpisodeBuy your copy of The Referral Engine by John JantschCheck out Justin’s Brand Voice AcademyThe Sixty-Second Sales Hook by Kenny RogersStay In Touch With The Tried It TeamJoin the Tried It Membership here<a href="https://www.trieditcopy.com/" rel="noopener noreferrer"...