In this episode of Mobility Redefined, Dr Kaan Yildizgoz speaks with Joan Bigas, Director of Mobility for the Metropolitan Area of Barcelona (AMB), about the city's bold and strategic approach to transforming urban mobility. Joan outlines Barcelona’s twin priorities of digitalisation and decarbonisation, highlighting successful initiatives such as low emission zones, electric and hydrogen buses, and the ongoing deployment of shared mobility services.The discussion offers valuable insights into the challenges of infrastructure, procurement, and regulation – especially when balancing innovation with public interest. Joan also explains how the AMB manages governance across 36 municipalities and supports both public and private operators with the infrastructure needed for a sustainable transition.With clear examples and honest reflections, this episode provides practical lessons for urban mobility professionals and public transport leaders navigating the future of transport in their own cities.Chapter Timings00:00 Introduction to Mobility Redefined Podcast00:25 Meet Mr. Joan Bigas: Director of Mobility for Barcelona01:33 Barcelona's Vision for Sustainable Mobility04:52 Decarbonisation Strategies: Low Emission Zones and Superblocks10:26 Electrification of Barcelona's Bus Fleet14:52 Regulating Shared Mobility in Barcelona20:05 Multimodal Integration and Mobility as a Service21:56 Final Thoughts and Future VisionConnect with Us:Website: https://mobilityredefined.com LinkedIn: https://www.linkedin.com/company/mobility-redefined/ Mobility Redefined is brought to you by Modaxo https://www.modaxo.comHost: Dr. Kaan YildizgozProducer: Mike CartmelExecutive Producer: Darren TurpinSpecial thanks to:Brand design: Tina OlagundoyeDigital Media: Belén Iturrioz CampoMarketing content and Mobility Redefined newsletter: Mike CartmelIf you have a question or comment, email us at mike.cartmel@modaxo.com Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.