Amanda Proscia is the co-founder of Lightspeed Public Relations an Marketing AND best selling author of PR Confidential. Enjoy hearing Amanda talk about the importance of telling the right story to attract the right outcomes, 5 tips for unlocking your company story, and examples of right strategy and right story. Hear host Rick Tocquigny and Amanda dissect the recent Amazon ad with three old women who sled down the hill.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.