In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.Topics discussed in this episode: Why has the marketing analytics landscape evolved so rapidly in recent yearsHow do companies navigate data complexity with privacy concernsWhat are the biggest mistakes companies make with marketing data, and how to avoid themWhy is it crucial to prioritize the right data sources for eCommerce growthWhat challenges  businesses face with attribution, and how can they optimize marketing spendHow smaller eCommerce businesses use marketing analytics to compete with larger companiesWhy first-party data's increasingly important, and how should businesses prepareWhat strategies help businesses implement data-driven marketing campaignsLinks & ResourcesWebsite: https://supermetrics.com/Shopify App Store: https://supermetrics.com/connectors/shopifyLinkedIn: https://www.linkedin.com/company/supermetrics/X/Twitter: https://x.com/SupermetricsGet access to more free resources by visiting the show notes athttps://t.ly/hUTQ8______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/