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Stop Posting and Start Positioning Yourself as a Leader | Ep. 321

The Brands On Brands Podcast

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Episode  ·  9:42  ·  Sep 3, 2025

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Podcast Show Notes In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand. If you're tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common mistakes people make when trying to build their brand, and learn actionable strategies to ensure your presence is both impactful and valuable. Tune in to transform your approach from just posting to true thought leadership! Critical Timestamps: [00:00] Introduction [00:33] Problem with bland content [01:09] Visibility vs. value [01:42] Industry panel critique [02:31] Three common mistakes [03:50] Wasting the stage [05:42] Mindless reposting [07:08] Superficial networking [09:03] Final thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

9m 42s  ·  Sep 3, 2025

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