
Steve Griggs on Designing for Emotion, Not Just Aesthetics
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
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Episode · 21:38 · Sep 2, 2025
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In this week's episode, we're sharing a powerful conversation with master landscape architect Steve Griggs. With over 40 years in the business, Steve has built a multi-million dollar business almost entirely on referrals. How? He prioritizes the client's emotional journey. Steve's insights are a blueprint for any service-based business owner. He shares how to blend high-tech tools, such as 3D renderings, with old-school craftsmanship, and why being a great communicator is more important than being the best designer. He also reveals his secret to building a loyal client base: focusing on the client's feelings and staying connected long after the job is done. This episode is packed with actionable advice for anyone looking to elevate their business and turn clients into lifelong advocates.
21m 38s · Sep 2, 2025
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