In the previous episode, Tom shared the M.I.L.K It method and how it can help you and your business. Today, Tom digs into step one: market. He explains the “hungry crowd” mindset, different strategies for marketing your ideas, and provides a worksheet to profile your ideal customer. You have to know your market before you start a business. Tune in and learn how to get into their minds today.    "Your first step for everything is to ALWAYS identify your target audience.” -   Tom Gaddis    In This Episode: - Understanding the importance of market strategy - How you can get ideas if you are still looking for your market - How to tell if a market is hungry - Different approaches to examining your competition - How to profile your ideal buyer   Resources: Lists of occupations - https://en.wikipedia.org/wiki/Lists_of_occupations How you can research about other players in the market - https://www.similarweb.com/ Ideal Buyer Worksheet – https://tomgaddis.com/buyer-worksheet   Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz