In this episode of Black Girl Burnout, Kelley explores how empowerment has quietly shifted into performance — and why that shift is especially exhausting and harmful for Black women. She unpacks the cultural, economic, and patriarchal pressures driving hustle culture, aesthetic wellness, and performance-based worth, while offering a softer, more liberatory way forward as the year comes to a close.Key TakeawaysEmpowerment loses its power when wellness, beauty, and productivity become performances instead of choices rooted in joy.Black women are uniquely impacted by overlapping pressures to be exceptional, desirable, resilient, and endlessly productive.Grief over unmet expectations (partnership, motherhood, timelines) is valid — but it is not a measure of worth.Soft Life Liberation is about choosing ease, rest, and humanity without needing to earn them.Episode Highlights + Timestamps00:00–02:00 — Why ending the year softly matters, and how performance culture is fueling burnout03:00–05:15 — When wellness becomes an aesthetic and self-improvement turns into exhaustion08:49–10:00 — The unique pressure Black women face at the intersection of worth, desirability, and resilience19:54–26:00 — Introducing Soft Life Liberation and a gentle practice to release performance-based worthSoft InvitationAs you move through the end of the year, notice one message you’ve absorbed about who you “should” be. Gently ask yourself who benefits from that belief — and then offer yourself one softer truth instead. There’s no rush, no fixing required. Just space to choose ease, even in small moments.Support the ShowLike, share, and subscribe on all platforms, and find us on social media@blackgirlburnoutSubscribe to our newsletter: blackgirlburnout.comWatch the episode on YouTubeDrop a review—help us spread the word that rest is not weakness.Stay in TouchJoin our Substack family for weekly reflections, tools, and behind-the-scenes notes from Kelley.Become a paid Substack subscriber ($8/month—the cost of a latte!) for exclusive resources to support your burnout-free life.Our SponsorsCheck out Pharmanutra: pharmanutra-us.comSavvy Ladies: https://www.savvyladies.org/Advertising Inquiries: RedCirclePrivacy & Opt-Out: RedCircleOur Sponsors:* Check out PharmaNutra and use my code BGB for a great deal: https://pharmanutra-us.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy