Valued at USD584.91billion in 2021, social commerce is enjoying seismic growth and presenting the fastest growing e-commerce opportunity for brands today. Fundamental to this growth are creators, who provide the right content, in the right context to connect with the right shoppers. But what are the key ingredients to creating engaging, meaningful media experiences? How can brands and creators work hand in hand to build meaningful shopping experiences and successful customer journeys? How can social commerce unlock incremental revenue for brands?In the first installment of our three-part series of episodes recorded at the Havas Café during the 2023 Cannes Lions Festival of Creativity, host Ben Downing is joined by Sandie Hawkins, General Manager of US eCommerce at TikTok, and Hina, a TikTok creator with 1.7 million followers, to address these questions and explore how brands can meaningfully engage with TikTok creators to build trust with their target audiences and connect them with products that they’ll love.“Creators are brands in and of themselves,” shares Hina during the conversation. “If I’m lending you my brand, I want to speak in my voice, not your voice. I want to speak about your product, in my voice.” Enjoy!We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.Reach out on our socials: LinkedIn and Instagram.  Hosted on Acast. See acast.com/privacy for more information.