
Slow Media Wins the Race
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Episode · 35:04 · Sep 21, 2022
About
24/7 news cascades into people’s daily lives, pouring onto all the platforms they engage with, from websites to social media, TV to radio. Not only are people struggling to get through the sheer torrent of around-the-clock content, but they are also questioning whether they can TRUST what they listen to, read, and watch.  Arriving to counterbalance this rising distrust are new media titles. These media are reshaping the news format to inject ‘meaningful’ and win back trust. They are evolving the definition of news; forging new content categories and placing slow very much front and center. They are daring to take the time to dig deep behind the headlines, to engage distrustful populations, and to exemplify media that matters.  In this dynamic conversation host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and special guest Liz Moseley, Partner and Members’ Editor at UK-based news media Tortoise, and former CMO, Cannes Lions International Festival of Creativity, explore subjects at the heart of slow media, from its role in winning back trust from consumers to emerging business models unlocking new opportunities for brands.  And for you - our fantastic listeners – Liz has a very special offer for you!! Use Liz50 code to join Tortoise for half price!   Enjoy!  ⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.    Like, share, subscribe, and connect with us on our socials!    ⭐ Facebook: https://www.facebook.com/HavasMediaGroup/    ⭐ Instagram: havas_media_group    ⭐ LinkedIn: https://www.linkedin.com/company/havas-media    ⭐ Twitter: http://www.twitter.com/HavasMediaGroup   Hosted on Acast. See acast.com/privacy for more information.
35m 4s · Sep 21, 2022
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