Shweta Kapur is the founder and creative director of 431-88, a fashion label known for rewriting the rules of Indian fashion. In this conversation, she shares the real story—navigating rejection, working unpaid internships, and almost shutting down her brand before a single celebrity moment changed everything. She discusses designing for women who don’t follow trends and building a business that reflects her own identity.We also dive into the gaps in fashion education, the power of storytelling, and why running a brand is about more than aesthetics. Whether you’re a creative entrepreneur or just curious about what it takes to build something meaningful, this episode is packed with clarity, honesty, and hard-earned insight.#43188 #shwetakapur #womenentrepreneurFollow us on social media:http://instagram.com/noideawhatsoeverpodcast/http://x.com/NoIdeaWhatPodFollow Shweta Kapur on Instagram:http://instagram.com/shwetakapur/