This exclusive event with bestselling author Seth Godin was originally recorded in 2010 but is still as relevant today as it was then. We were under embargo for many years until this talk was released on our Youtube channel a couple of years ago.It's my pleasure to release this to our podcast for your listening pleasure now. Enjoy!Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vipWant to watch the video version of Behind the Brand? http://bit.ly/GetBehindtheBrandWant to read the feature articles I write for my Inc. Magazine byline?https://www.inc.com/author/bryan-elliottConnect with me personally on social media:Instagram: http://instagram.com/1goodbrainTwitter: https://twitter.com/BryanElliottSee my film and commercial production work here:http://bit.ly/thegoodbrainworkFor business inquiries: producer@thegoodbrain.comSupport the show