We've all heard the terms authenticity, empathy, and genuineness in the sales world. But what does it truly mean to be your authentic self as a salesperson? You can glean so much information if you're willing to be vulnerable and genuine and real. Set aside your ego and your fear, and people will open up to you, and buy from you! Larry Levine explores how to sell from the heart in this expert sales interview, hosted by John Golden.