About the guest:  We have Hiloni Punatar with us, award-winning entrepreneur and founder of a Digital Marketing agency WebShakers, who is a Creative Thinker and Marketing strategist transforming the way brands communicate and engage with audiences in the digital space. Armed with a strong background of technology and marketing, she has worked with various global brands across different industries like Future Group, Cipla, One Plus, Realme, IndiaBulls, Saffron Stays, and many more. LinkedIn: https://www.linkedin.com/in/hilonip/ Key Insights in this Episode: Managing an offshore team Tips for becoming a better negotiator Keeping team motivated ------------------------------------------------------------------- Timestamps: [02:00] Transition to US [04:30] Managing offshore team [09:00] WebShakers [10:00] What is digital marketing? [13:00] How to motivate your team? [22:00] Dealing with imposter syndrome [26:40] 3 tips for becoming a better negotiator [31:00] Future of digital marketing in India [38:00] Challenges for a women entrepreneur [44:00] Top 3 Read more about What the HAT!? on the website: https://www.whatthehatpodcast.com SUBSCRIBE TO WHAT THE HAT!? Listen to What the HAT!? on Anchor: https://anchor.fm/what-the-hat-podcast Listen to What the HAT!? on Spotify: https://open.spotify.com/show/0JLZXaAgrIDtbxXVtqemWh Listen to What the HAT!? on Apple Podcasts: https://podcasts.apple.com/in/podcast/what-the-hat/id1513959425 Listen to What the HAT!? on Google Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8yMWFkMDA5MC9wb2RjYXN0L3Jzcw%3D%3D All other streaming platforms: https://linktr.ee/whatthehat/ FOLLOW US Instagram: https://www.instagram.com/whatthehatpodcast/ Twitter: https://twitter.com/WTHATPodcast Facebook: https://www.facebook.com/WhatTheHatPodcast/