Everyone loves a good old-fashioned scoop of ice cream, but add classic, culturally relevant, eclectic flavors to the mix and you've got De La Creamery! Founded in 2020 by Stephanie De La Cruz, her cool, creamy confections have become one of the Bay Area's favorite pop-ups with her take on the heritage of Mexican dessert flavors.This week, Kahja and Stephanie talk about early representations of women in the kitchen, the gift that turned into a business idea, the trial and error process of developing flavors that represent cultural roots, the grind of pop-up life and all of the accompanying roles, being intentional about collaborative relationships, ice cream kinks, how changes to corporate diversity impacts small businesses, being relegated to a single month of cultural recognition, navigating the fear of the current social landscape, the efficacy and viability of business models on the other side of racial equity commitments, how to support during the off-season, and favorite classic ice cream treats.Recorded on location in Oakland, CA.@delacreameryDe La CreameryFind De La Creamery on Sundays at Tacos Oscar and on Tuesdays at South Berkeley Farmers Market!Be sure to leave a 5 star review if you enjoyed this episode! For advertising or sponsorship opportunities, visit kayinthebay.com.Wanna keep up in between episodes? Follow Kahja on IG at @heykayinthebay.Intro music by Diff Works