Anne Wojcicki is the the co-founder and chief executive officer of the personal genomics company 23andMe. Was this a timely episode? Yes. As it happens, I'm personally and professionally involved in this topic of DNA tech. And it's not a subject that comes without controversy, critics and skepticism. I get it. It's complicated. While only some of the present positive and negative effects of any ripples (ala Golden State Killer captured by DNA tech) emerge, the jury is still out on what the future holds. My prediction is that it's going to be rough seas before it's smooth sailing. That said, I'm on board. I'm all in because, well, it's personal. I share some of my story here with Anne, I hope you enjoy!Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vipWant to watch the video version of Behind the Brand? http://bit.ly/GetBehindtheBrandWant to read the feature articles I write for my Inc. Magazine byline?https://www.inc.com/author/bryan-elliottConnect with me personally on social media:Instagram: http://instagram.com/1goodbrainTwitter: https://twitter.com/BryanElliottSee my film and commercial production work here:http://bit.ly/thegoodbrainworkFor business inquiries: producer@thegoodbrain.comSupport the show