Generating leads is one challenge; scaling your business without descending into chaos is another. On the Expert Inside podcast, Shawn Quintero outlined a two-part strategy to master sales and delivery simultaneously. 1. The High-Converting Offer: Why Challenges Beat Webinars Passive, lengthy webinars are out. Focused, 3-to-5-day challenges are in. Why? Because they create momentum and build belief in a micro-result. Shawn's "One Client Away Challenge" is a perfect example: it solves the immediate need (getting a client) and sets the stage for the longer-term solution (scaling client delivery). 2. Break the Cycle with the BOAT Method Most service entrepreneurs hit a wall: they sell a lot (feast), get overwhelmed delivering the service, stop marketing (famine), and then start over. The B.O.A.T. method is your operating system for sustainable scale. Growth doesn't happen by doing more; it happens by implementing innovative, focused systems that allow you to grow with intention.