Today’s GuestEstie Rand is an internationally acclaimed speaker, award-winning business consultant and marketing strategist who helps scale businesses.This is the 142nd session of Smart Brand Marketing.MY BIGGEST TAKEAWAY: The work-work balance. If you can control your work… you have time to live. How to look at social media platforms: FB is like a reunionInstagram is a coffee shop.Linkedin is a networking event.Twitter is a street corner.TOPICS DISCUSSEDNever used paid adsGrowing Linkedin presenceThe problem with course creatorsMoving up the business ladderLeveraging cashCurrent trends in businessHow to act on social mediaCourse launchesRESOURCESestierand.com/freegift/ESTIE IN ACTIONTHANK YOU FOR LISTENING!To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!The post SBM 142: How To Serve The Most People in The Best Way with Estie Rand appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design. Hosted on Acast. See acast.com/privacy for more information.