Dr. Michael Solomon is one of the most respected marketing experts in the world. He is an international speaker, advises Fortune 500 companies, is a Professor of Marketing at the Haub School of Business at Saint Joseph’s University in Philadelphia, and has written numerous best selling books on consumer behavior and marketing, in addition to textbooks used at thousands of business schools. In this episode Jesse and Michael discuss creating brand stories, looking across verticals, data privacy, and consumer perspectives.