Buyer Experience is all about making it as easy as possible for the buyer to make a purchase decision.Typically that comes with the territory of optimizing the best parts of your sales process and over-providing value.For ClearCover, a company that has raised over $100 million and has 150+ employees in just over 3 years in business, it's a different story.They identify the point of failure within their buyer journeys and build entire feedback loops around them.Heidi Craun is at the helm of these processes and she joins me in this week's episode.Find Heidi online at:Twitter: @heidicraunFind Intermittent online at:https://intermitten.org/Find ClearCover online at:https://clearcover.com/Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.