There are free trials.There are proofs of concept.And then there are Proofs of Value.Proof-of-Value is a newer term emerging as a method of customer acquisition that requires the company selling to do more upfront work without payment.That might seem like a losing scenario, but if executed correctly it can lead to much bigger long-term contracts.Not only is it a great way to acquire customers, it's also a great way to unlock entirely new verticals.In this week's episode Menerva CTO and Cofounder Geetha Ramaswamy, takes us inside their strategy.Find Menerva online at:LinkedIn: https://www.linkedin.com/company/menerva-softwareWebsite: http://www.menervasoftware.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.