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S13E12 - Using Story To Clarify Brand Perception with K+L Storytellers CEO Michele Kelly (season finale!)

Startup Hypeman: The GOAT to Market Show

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Episode  ·  1:19:29  ·  Jun 21, 2020

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I didn't think it was possible, but I found someone who is as passionate about storytelling as I am.Enter: Michele Kelly, Cofounder & CEO of K+L Storytellers, a corporate storytelling agency focused on brand development and content creation.There was magic in the air in this conversation, as we got deep into storytelling philosophy, strategy, and execution. If you leave this episode not convinced that you should build (or rebuild) your company around your story, then we haven't done our job.And as a special treat, Michele answers the final Entrepreneurship is ____ question with an original poem.I couldn't have asked for a better season finale. Enjoy!Find Michele online:LinkedIn: https://www.linkedin.com/in/michelekellystorylove/Find K+L Storytellers onlineSocials: @firstcoupleofstoryToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. Hosted on Acast. See acast.com/privacy for more information.

1h 19m 29s  ·  Jun 21, 2020

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